To launch the new Boeing 757 Business Class seating on North Atlantic routes Aer Lingus commissioned Contemporary Photography to create a Google Street View virtual tour.
The tour features the inside of the Boeing 757 Business Class Cabin, the aircraft exterior and the Business Class Lounge in the Terminal Building.
To quote Aer Lingus “Kick back, relax and let us take care of you. Now you can have the finest Aer Lingus experience each time you fly Business Class from Dublin to North America. There are countless benefits before, during and after your flight, here’s a little taster of what’s instore. Business Class fares start from €899.”
“Grab 40 winks under an Egyptian cotton duvet as your seat transforms into a fully-flat 6.5ft bed.
Tempt your taste buds with expertly crafted Irish meals and snacks, paired with award-winning wine.
Escape to another world with top quality screens and enjoy Hollywood blockbusters, great TV and lots more.
Working in the sky is easy with free Wi-Fi, a mobile network and custom storage for your devices.”
“As a Business Class guest, you can use our exclusive Premium Check-in and Fast-Track through security when you’re leaving Dublin. Then relax in our exclusive lounge and choose from a range of refreshments before your flight.
When you’re flying from North America, you can use our Premium Check-in.
At New York’s JFK, you can enjoy a meal in our signature lounge before you fly so you can sleep all the way across the Atlantic.”
“As you’ve already completed US Customs and Preclearance in Dublin, simply pick up your bags with Priority Baggage Delivery once you land in North America and you’re ready to go.
Exclusive to Business Class guests, freshen up in the Revival Lounge after you arrive in Dublin. Shower, have your outfit pressed and steamed and enjoy a quick bite before you leave.”
Google Reviews for your business matter even more than other reviews because so many people see them.
Those golden stars are like little gems twinkling and encouraging people to choose your business.
It is very unwise to try and purchase reviews from some scam merchants, Google doesn’t like it and people quickly realise they are not genuine, which will just damage your reputation.
No real reviews from real customers, telling it like it is, warts and all, is the way to go.
Now we all like to get five-star reviews, but a range of reviews that have some content detailing the customer’s experience give potential customers a very good idea of what your business is like to deal with.
This is the flyer we created to encourage our clients to make the effort to give us reviews.
Remember “what goes around comes around” so do help the businesses that you deal with by giving them Google Reviews.
Be honest in your reviews, but remember we all have bad days, so be positive and gentle!
Step by Step Instruction on how to get Google Reviews
- Go to Google.ie or the Google Maps App (if on mobile) and search for our business
- Click the “Write a Review” button in the right-hand sidebar
- If you’re on your phone click “Contemporary Photography” and scroll down until you see the ‘Reviews’ section.
- Pick the number of stars you would like to rate us.
- Write a review of your experiences with us. If possible please go into detail.
- Sign in to your Google or Gmail account if asked to do so
You may download the PDF of these instructions from our WeTransfer Page
Contemporary Photography shows you a simple technique to improve the visibility of your images in search results.
When Google and other search engines index photographs they often rely on captions or context to generate a description.
By adding a description to the title of each photo your images will show up more readily in connection with a related search.
One of our company websites is ‘SeeInsideDingle.com’ If you do an image search for ‘See Inside Dingle’ then 19 of the first 20 and 75 out of the first 100 search results originate with the website.
Ideally, adding the description is a two part process. The first part is to replace the IMG_ or similar prefix with see_inside_dingle_. The second optional part is to add additional description elements to the generic title. So we added coach_house_dingle.
We maintain the four digit image identifier that was applied in the camera to facilitate future location of the selected image among other, similar photographs.
You may add specific image details to the description to broaden the search results that the image will be indexed for.
If you are dealing with a modest number of images for use in connection with your business it is worth adding a quite specific description. So the image above would be la_bougie_room_diffuser_coach_house_dingle_kerry-1234.jpg
To see an example of how this works is to search for one of our clients the ‘Coach House Dingle’ which will return 6 of our images out of the first 10. Of these 6 images, 2 are on our website, 2 are on the client’s website and 2 are on the websites of publications who were supplied with the images.
So setting a searchable title for the images offers benefits wherever the images end up, even when passed on to third parties for publication.
Above: One of the images that we supplied to The Coach House Dingle being used in Irish Country Magazine to promote a consumer competition. The title we added enables the image to show up in Google search.
This excellent utility is available from https://www.advancedrenamer.com/
The utility is provided free of charge, but it is good practice to make a voluntary donation if you are using the Renamer commercially.
This enables the author to continue his work which is a win-win situation for all concerned.
Use lower case and add an underscore between words.
Example Replace IMG_1234 with contemporary_photography_1234
The Advanced Renamer also allows the bulk naming or changing of the image metadata
Although in some cases they may be cropped out or retouched by someone recycling the images it is worth putting a watermark on images that other people may want to ‘borrow’
Although the Copyright, Designs, and Patents Act state you own the copyright of any photographs you take, in the real world making an image available on the internet means you are effectively waiving your rights to control the use of the image.
Using a programme like uMark makes adding a watermark to a variety of images a simple task. The utility is available for Windows, MAC and iOS.
Further details in the Uconomix Website
Oliver Murray of Contemporary Photography has become the first Irish recipient of an international award for enhanced virtual tours.
In September 2016 Irish Water, Ireland’s national utility for water and wastewater services, attended the 85th National Ploughing Championships which is Europe’s largest outdoor exhibition and agricultural trade show.
The Irish Water stand focussed on the size and scale of Ireland’s water network, the projects that are being undertaken to update and improve it along with the part that the public can play in water conservation and pollution prevention.
The Irish Water stand, one of 1,500 at the three day show, told the story of water through imagery, interactive props and explanatory information.
Oliver Murray of Contemporary Photography was hired to create a virtual tour to showcase the stand on water.ie, the Irish Water website.
As it was a temporary exhibition the tour was not eligible for a Google Street View virtual tour so instead Oliver used Viewmake to create a tour that had the familiar ‘Google’ look, feel and performance.
Tourmake was then used to add interactivity and rich content including text, graphics, images, and links for visitors to learn more about the work Irish Water is doing to improve the Irish water and wastewater infrastructure.
The finished tour, combining Viewmake and Tourmake, allowed users to move seamlessly around the stand and learn all about the story of water.
Oliver said “the success of the finished tour is due in no small part to the meticulous planning and attention to detail demonstrated by Irish Water in preparing the content both for the exhibition stand and for the virtual tour.”
View the tour at https://www.water.ie/community/ploughing-championship/
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Simple, high-quality virtual reality
The Daydream View headset is made with lightweight fabric, inspired by what you wear. Paired with a controller, both are designed to be easy and intuitive.
The magic that makes this work is a Daydream-ready phone. Take a look at the devices designed and built for virtual reality.
All Google Street View virtual tours supplied by Contemporary Photography are virtual reality ready and can be explored using Google Daydream or Samsung Gear VR headsets.
Contemporary Photography are award winning Google Trusted Photographers who supply Google Street View virtual tours to all kinds of businesses in all parts of Ireland and the United Kingdom.
Independent Virtual Tours use similar technology to Google Street View virtual tours but are not bound by the restrictions that Google impose in some circumstances.
Enhanced Virtual Tours add graphics, images, information, links and even a ‘call to action’ to the Google or Independent Virtual Tour.
All tours provided by Contemporary Photography are compatible with Virtual Reality and can be view using Samsung Gear VR, Google Daydream VR, Google Cardboard or other Virtual Reality headsets.
Contemporary Photography is a long established business specialising in commercial photography.
Recent clients of Contemporary Photography include Bank of Ireland, Irish Water, Aer Lingus, Best Western, Great National Hotels and many other businesses ranging from ‘one man bands’ and SMEs to international corporations.
Google Street View virtual tours can now be viewed in 3D using Goggles or Google Cardboard.
Pop your smart phone into the viewer and go to the Google Street View App.
Now the viewer is immersed in the tour which they can explore by moving ther head around and up and down.
Choose the most appropriate story – or both if you prefer*
Picture the scene. It’s a wet day in January.
The banqueting suite is set up for a conference.
The bride is viewing the room but cannot imagine it as it would be on her wedding day.
Hand her VR Goggles.
Now she is immersed in the room as it looks set up for a wedding……WOW!
Give her a branded cardboard viewer to take home and show her family and frien
Picture the scene. It’s a nice day in July.
The banqueting suite is set up for a wedding.
The conference organiser is viewing the room but cannot imagine it as it would be on the day of her event.
Hand her VR Goggles.
Now she is immersed in the room as it looks set up for a conference……WOW!
Give her a branded cardboard viewer to take back to the office and show her colleagues.
* We can supply multiple views of your conference and banqueting facilities.
Google used their first Street View Global Summit in Amsterdam to launch their new ‘Local Guides’
So what are ‘Local Guides’?
Well to quote Google themselves
“Local Guides is a global community of explorers sharing their discoveries on Google Maps. Help others find the best spots in town, make new friends, and unlock exclusive benefits along the way.”
They continue “What’s your go-to cafe? Which art gallery hosts the most interesting exhibits? What restaurant serves the tastiest brunch? Local Guides help millions of people in the Google Maps community feel at home in the world, anywhere they go.”
So what’s in it for the Local Guides?
“It’s all about that warm feeling you get from helping others discover new, enriching experiences. That, and the benefits. Every place you improve on Google Maps gets you closer to unlocking something new—from early access to new products to exclusive contests and events.”
What can Local Guides actually do?
Local Guides can post photographs which will be attached to your business page.
Local Guides can suggest corrections to Google Business Pages.
Local Guides can post reviews to Google Business Pages.
Local Guides are asked to answer questions about businesses they have visited.
So who can become a Local Guide?
Anyone with a Gmail account.
What is the link to become a Local Guide?
So what’s in it for Google?
Data. A lot of data.
All very fine I hear you say, but how does this affect my business?
When a local guide is in your premises they will be encouraged to engage with the business.
So they will post their snaps, review your business and perhaps add information missing from your Google Business page.
Subsequently they may be asked to answer crowd sourced questions on the style, atmosphere, facilities, products and services you offer.
On the negative side you may find a great deal of noise as lots of terrible photographs get loaded onto Google.
On the positive side you can now get lots and lots of Google reviews.
Google prefer their own Google+ reviews and serve them up in search results.
In the past getting a Google+ Business Page review was difficult.
It was also dangerous to have people post reviews from your location as Google might think you were massaging the results.
Now you can encourage the large numbers of clients who have a Gmail account to post reviews while they are at your premises.
You cannot reward those posting reviews, but you can take steps to positivity encourage reviews and photos.
Photograph shows Arjun Raman, Technical Program Director, Google Street View addressing the Google Street View World Summit in Amsterdam. Photo: © Contemporary Photography 2016
Kipling’s brand’s mission is to ‘Make Happy’ and bring customers an enjoyable in store experience, whilst also offering outstanding quality bags and accessories that are stylist and functional, perfect for modern day life.
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